A well-developed brand engenders feelings of affinity, belonging, and trust. It communicates a specific set of values–think quality, health, convenience, and more–so that a customer is ultimately motivated to make a purchase, preferably more than once! Many companies are great at this type of brand-building, but few take it a step further to focus on […]
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"We teach entrepreneurs the steps they need to take to bring a physical product idea to life. From finding factories to building a brand identity to shipping your first orders, we'll help you create the business and lifestyle you want."
Liz Long // Creator, Learn To Make A Product
Are you sitting on an idea for a great product - one that has the potential to make people's lives better while making you a living - but don't know how to actually get it made?
Getting started can feel both exciting and totally overwhelming, especially when you are a newcomer to the world of design and manufacturing. But it is possible to make and sell a successful product, even if all you have is an idea on the back of a napkin!
I know, because I’ve done it. I went from “sewing” my first prototype together with an office stapler, to selling $100K purchase orders to some of the world’s biggest brands. (Not without a lot of hard lessons, but more about that later.) I’ve helped thousands of entrepreneurs in workshops and mentoring sessions work on their product ideas, too.
What separates the people who move forward from the ones who struggle, is how they handle the knowledge gap. The process of making a physical product is a completely new world, filled with unfamiliar processes, terminology, and norms. Navigating the industry with ease means having access to step-by-step guidance as you go from idea to product. It means having the right information to take the right actions in the right order.
My goal is to provide you with the guidance you need to turn that scribbled-on napkin into a product that sells. I’ll teach you how to create a “formal” design (and who can help you do it), the art of finding trustworthy suppliers, how to manage quality control, the in’s and out’s of product testing, importing/exporting, logistics and more!
Equally as important, we will focus on avoiding common mistakes that cost entrepreneurs time, money and stress, and stall or stop their products from ever being made. Through my own experiences and those of my clients, I have plenty of cautionary tales to educate you with!
But working together is not just about reducing errors. It's about helping you create the business and life you want. One where you can be creative, impact people with your products, and reach your higher goals. For some this is creating an extra income stream. For others it’s accessing a level of freedom that another professional path might not allow. Whatever your vision for your product-based business, we’ll figure out the steps required to get there.
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This article originally appeared on our Forbes blog Most people who come up with a product idea or invention are incredibly passionate. They’ve seen a need in the marketplace – most often inspired by their own day-to-day frustrations with existing products (or a lack-thereof) – and are excited to fill the gap. This period of […]
This article originally appeared on our Forbes blog Launching a business with physical products comes with its own set of unique challenges. Here we chat with three product-entrepreneurs who share their most memorable rookie mistakes, along with how they corrected course and consequently, implemented permanent improvements in their businesses. Their anecdotes represent some of the […]
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