FREE DOWNLOAD:
Product Launch Roadmap
See all the steps you need to take to get your product-based business up and running.
Would you attempt to drive somewhere new without having directions or GPS? Probably not. And it’s no different when it comes to launching a physical product. If you've never done it before (and want to avoid delays and costly mistakes), you'll need help navigating. Learn To Make A Product is here to give you this help.
Learn To Make A Product™ gives you:
Your Own
Personal
Consultant
Step-by-Step
Launch
Framework
Factory &
Vendor
Lists
Creative
Direction
Proven
Track
Record
Tools &
Templates
Launch your business faster and smarter by tapping into our physical product ecosystem. You'll have access to your own personal mentor, valuable factory and vendor introductions, and a clear understanding of all the steps required to bring your product line to life. We have overseen hundreds of launches and understand the ins and outs of this industry, who to work with, ways to save time and money, and how to ultimately launch a product-based business successfully.
When you sign up for a Support Plan, you’ll receive advice, connections,
and practical day-to-day guidance about all of the topics below.
- Where (geographically) to produce your product
- Intellectual property considerations
- Establishing ‘proof of concept’ and tweaking your product idea if needed
- Identifying your competitive advantages
- Find the best suppliers for your product type
- Research materials and components
- Vet suppliers to ensure trustworthiness
- How to choose the right shipping suppliers (i.e. mailers, boxes etc) for your product
- Protecting your product during transit
- Help finding freight partners
- How to fulfill orders on your own, from your home or office
- How to automate order fulfillment with a 3rd party warehouse
- Understanding importing and tarifs
- Legal resources to help you choose a business structure
- Basic financial management, including bookkeeping and sales tax
- Intellectual property considerations and how to protect your brand
- Securing sales licenses
- How to host a great launch party
- Establishing wholesale terms and Pitching to retailers
- Joining third party reseller sites like Amazon and Etsy
- When to participate in a trade show
- Designing in-person “pop-ups”
- How to find & vet design partners for your budget
- How to outline your design in a way suppliers can understand it
- How to use a “dummy” design to protect your IP during sourcing
- Negotiating design and sample costs with partners
- Best practices for carrying out product development successfully
- How to test prototypes
- Outlining pre-production tasks to ensure production goes smoothly
- Establishing production timelines
- How to manage your factory partners and avoid miscommunications
- Understanding payment terms and how to protect yourself from losing money
- Issuing purchase orders, including terms that safeguard your interests
- How to set a budget for your launch
- Outlining ‘Cost of Goods Sold’
- How to properly price your product
- Establishing profit margins
- How to create the right ‘image strategy” for your product
- How to design and plan a photoshoot so that you get the images you need
- Choosing the right photographer for your budget and goals
- How to find inexpensive retouching services for color changes etc.
- How to make the most of launch announcements
- Email marketing, including how to capture email addresses, create attractive email templates, and communicate with your list on a regular basis
- Social media strategy, including how to identify content buckets, design graphics, and grow your following
- How to find digital marketing partners, such as Facebook/Instagram ad specialists, Search Engine Optimization specialists, Google Adwords specialists and more
- How to do your own press outreach or work with a PR agency
- How to work with influencers
- Setting up affiliate marketing partnerships
- Launching a ‘custom design’ program for your brand and pitching custom product to organizations and retailers
- How to choose packaging for your product
- Product labeling considerations
- Legal requirements
- How to find packaging designers and suppliers
- How to think about packaging for a retail store versus ecommerce orders only
- How to make a simple yet effective quality control plan
- Finding affordable, trustworthy third-party “QC” vendor
- Understanding CPSC (Consumer Product Safety Commission) requirements
- Testing, including finding reputable labs
- Giving your factory productive feedback after production to improve the quality of future orders
- Best practices for building a compelling brand that people want to buy from
- How to find and evaluate graphic design partners who fit your budget
- How to find and evaluate copywriters and proofreaders who fit your budget
- Specific, practical creative direction on all brand assets, including feedback on your logo, overall brand identity, website copy and more.
- How to choose the right ecommerce platform
- How to find high-quality, affordable web developers
- Specific, practical creative direction as you build your site, including your messaging strategy, image selection and more
- Proven tips to get your site to convert more customers into buyers
- Helpful apps to encourage upsells, reviews, repeat purchases and more
- Considerations when deciding whether to crowdfund
- How to structure friends & family funding
- Peer-To-Peer Lending
- How to self-fund over time (the slow & steady approach!)
- Accelerator programs
- Factory-financing
Work Smarter As You
Launch Your Product Idea
(Not Harder!)
Far too many people reach out to us at Learn To Make A Product after they’ve already made mistakes, and have lost a significant amount of time and money in the process. Don’t let this be you!
Our plans offer various price points that accommodate most budgets, and our packages are designed to be flexible. You can pause, cancel, upgrade, or downgrade at any time, so the only thing you have to lose is the dream of launching your product into a successful business.
