Product Launch Roadmap
See all the steps you need to take to get your product-based business up and running.
Do you have an idea for a physical product?
Learn how to turn it into a successful business!
We’ve helped hundreds of entrepreneurs turn their physical product ideas into businesses, and one thing is for sure - it doesn’t happen overnight! If you want to have a business running a year from today, you need to start NOW.
Business Builders gives you access to expert guidance and insider resources so you can get rolling today, and lay the building blocks for a successful ecommerce brand within 6 months.
Have you always wanted to start your own brand, or create an alternate stream of income?
From market research to factory sourcing to outlining your ecommerce site, you’ll learn all the steps you need to take to get there. Plus, when you join Business Builders you’ll get must-have tools, templates, and vendor suggestions that will make starting your physical product brand easier (and more profitable).
Have more time than money at the moment? No problem. We’ll show you how to do the legwork required to get your business ready to launch, and you can then press ‘play’ when the time is right.
For example, it won’t cost you anything to do many of the steps we cover, such as finding and vetting factories, conducting market research, and planning out your brand identity, packaging, web design. These things are time consuming though, so the sooner you get them checked off the better.
At $79/month ($49 if you get in early!) Business Builders is an incredible value compared to our traditional consulting packages, but more importantly, you'll get industry-specific guidance about how to launch a product-based business.
Space will be limited...
join the waitlist to be notified as soon as enrollment opens!
HOW IT WORKS
When you join Business Builders you’ll get:
2 Live Classes
We'll cover a lot of topics related to building a brand with physical products.
Business Builders Modules:
Perform Market Research
Design & Manufacture Your Product
Package & Label Your Product
Expertly Manage Quality Control
Navigate Imports, Tarifs and Shipping
Choose A Pricing Strategy
Build A Compelling Brand Identity
Generate Photography That Sells
Design & Build A Successful Ecommerce Store
Plan & Execute An Effective Launch
Do’s And Don’ts Of Product Marketing
Mindset & Habits Of Successful Product Entrepreneurs
Plus, we can make suggestions for trusted specialty vendors
that do awesome work at a fair price, including:
Quality Control Agents
Can’t make a class? No problem.
You’ll get a link to each recording.
Class dates and times will be provided
when enrollment opens.
Once per month we’ll host a live chat via Slack.
Here are some of the things you can do during office hours:
- Ask any questions about class material
- Request help with sourcing
- Submit product ideas, logos, and websites for feedback
- And more!
You’ll receive some of our
most-requested business-building resources, including:
Email Template For Messaging Factories
This template is proven to increase your response rate when contacting new suppliers
Ecommerce Copywriting Template
What to say and where to say it on your ecommerce website
Fillable Marketing Checklist
Check off all your marketing to-do’s for a successful launch
Supplier Vetting Checklist
Narrow down your supplier options and choose a trustworthy partner using this handy tool.
“Cost of Goods Sold”, Pricing,
& Profit Margins
Create a line item breakdown of what it costs to make your product and evaluate your profit margins
Photoshoot ‘How To’ Guide:
Must-do tasks to get photos that sell.
WHO WE ARE
Learn To Make A Product is a business incubator for entrepreneurs with physical products. We specialize in product design, manufacturing, ecommerce branding, and product launch strategy. Our proprietary framework has been followed by hundreds of people launching original product lines, and we’ve been tapped by Forbes, MIT, Babson, General Assembly and others to provide educational content for the “maker” community.
Learn To Make A Product was founded by Liz Long. Liz will be leading all classes and office hours and she’ll be joined by some incredible guest experts!
Brand's We've Helped
Frequently Asked Questions
An idea is actually the best place to start! At this stage you can do everything correctly from the beginning! We get far too many inquiries from people who have already made errors they regret - bad design decisions, disappointing suppliers, ineffective marketing campaigns etc. The earlier in the process you get help, the better.
Our platform is unique in several important ways:
- Unlike other services that require you to have monthly calls or use blocks of time at once, our help is “on-demand”. You can check it any time via phone or messenger, and there’s no minimum time amount. So if we spend 4 minutes and 20 second answering a question over email, or 10 minutes and 45 seconds on the phone, that’s all that comes off your support time! We’ve designed it this way so that you can get high-level advice - whenever you need it - in a cost and time efficient way.
- You are not limited to a certain manufacturing region! We’ll help you evaluate domestic versus overseas production and then guide you through the one that is right for you. You are not restricted to certain country, and you’ll be better informed knowing all of the pros and cons of various scenarios.
- Work with someone fully invested in your success. Our working relationship is not just about sharing technical advice; I understand the unique experience of running a company and all of the highs and lows that come with it. I’m here to coach you through each challenge you may face as a maker and help you come out on the other side feeling stronger and supported. (You can read more about my background here.)
- It’s affordable. Affordability is a relative term and of course not everyone can afford our packages, but we've designed them to be within reach for many new makers. You don't need to pay a consultant thousands of dollars or invest in an expensive program; because of the structure of our service, we can deliver value at a reasonable price.
- We help with more than just manufacturing! Production is where most people start, but it's just part of the puzzle! You need help with branding, business set up and launch strategies. We'll cover it all.
Yes, we can discuss funding options, however remember that there is no magic wand! We’ll discuss friends and family funding, crowdfunding, peer-to-peer lending and other strategies, as well as the ‘slow and steady’ approach where you self-fund over longer periods of time.
Yes! We have spent years finding and building relationships high-quality, reasonably priced vendors who are great for new and early-stage product entrepreneurs. We are happy to introduce you to these people to help you succeed.
Yes! The main way we work with early-stage product entrepreneurs who have already launched is by conducting a Brand Audit. We will look at your supply chain, pricing, competition, website, branding, messaging, photography, and order experience, and then give you an overview of key takeaways, weak spots that need improvement, and specific to-do’s and next steps. We’ll also suggest vendors and resources to help you improve based on your budget.
Please contact email@example.com to discuss options for existing businesses.
Yes, most likely! Our framework is designed for a wide range of consumer products including apparel and sewn goods, home decor, toys, pet products, jewelry, furniture and more. We don’t service food, high-tech electronics, or heavy machinery.
We are sourcing experts and have a wide network so it is very likely you will find a factory with our help. That said, we do not guarantee that you will meet partners, as each project is unique and sometimes certain design or budgetary requirements make it difficult to source a particular item. In this scenario, we will likely make suggestions about how to adjust your product or pricing goals to be more production-friendly.
Yes, this is absolutely something we’ll cover. We’ll discuss pricing, shipping considerations and other factors that will help you make a decision about if you should produce domestically or abroad. Sometimes we may suggest a hybrid strategy, where you use both domestic and overseas suppliers, and other times it may make sense to take a phased approach, where you start off manufacturing domestically with a plan to outsource in the future.
Most clients work with us for 6-12 months, however that is not a requirement. Some people come in for just a month or two to get high-level advice or introductions that move their project forward. There are other people who have been with us for 2-3 years as they grow their business because they find the insight and guidance valuable. However you choose to use the service is up to you.
We recommend that, if you are serious about launching a product, you consider at least one month of the 90 minute package. There are important, basic things you should know when it comes to protecting your time and money, and we can almost guarantee you will save this money in the long run by getting some initial guidance.
Our packages are designed to be flexible! You can upgrade, downgrade, pause or cancel your membership at any time. As long as you cancel before the date your plan renews, you will not be charged for the next cycle.
We have worked with hundreds of makers like yourself and developed a proprietary framework for taking a product idea from concept to launch. We are experienced in a variety of product categories and with both domestic and overseas supply chains. Our process has been used or featured by MIT, Forbes, Babson, General Assembly, HOW Design University and other leading organizations.
Product Launch Roadmap.
See all the steps you need to take to get your product-based business up and running.