LAUNCH YOUR PRODUCT IDEA
Get step-by-step, expert guidance as you take your product from idea to market.
HELP WITH: Product Design • Sourcing • Manufacturing • Testing •
Quality Control • Negotiating • Import / Export • Packaging • Shipping • Fulfillment • Funding and MORE!
By-the-hour packages to help you grow your product-based business.
COMMON SUPPORT TOPICS
Here are some common support questions that people use their package time to discuss:
I am not a “designer”, so I don’t know how to turn the concept in my head into an actual product design.
We’ll discuss how non-designers carry out product development (most people who launch a product do so because they have an idea, not because they have design skills!), ways to find great technical design partners, how you should vet them, and best practices for making the design process smooth and cost-efficient.
Where do I find a factory to work with? I’ve contacted some and they either aren’t a fit, or don’t get back to me.
We’ll discuss where to look for factory partners, how to communicate with them (and get a response), and a step-by-step process for vetting potential partners.
How do I decide between producing in the USA versus outsourcing?
We’ll discuss the pros and cons of domestic vs. overseas production, how to decide what's best for your business, and create a strategy for sourcing suppliers in the country you choose.
I received a quote from a factory but have no idea if it’s fair. Do I need to negotiate?
We’ll discuss how to establish ‘market-rate’ pricing and review estimates together so that you understand what the supplier is offering (and what they may be leaving out or overcharging for). We’ll also talk about tips for negotiating, depending on your category, order size, the country where the factory is located etc.
I have no idea what to charge for my product.
We’ll discuss how to calculate your cost of goods, the most common pricing strategies and sales channel options, and how to calculate and evaluate your profit margins.
How do I figure out what testing is required for my product?
We’ll discuss how to comply with country-specific regulations, what formal testing is required for your product category, and what you should anyway. We’ll also chat about the in’s and out’s of product packaging and labeling.
What are the best ways to ship my products? And when I’m finished production, what should I do with the finished goods? Send them to a warehouse? My living room?
We’ll discuss how to approach logistics (including importing or exporting, if needed), best-practices for finding a fulfillment partner, and how to factor these new costs into your pricing structure.
How should I decide how much inventory to order?
We’ll discuss how to “order lean” and yet still be ready to launch. We’ll also chat about ways to pay for your production run, including non-traditional funding options (that don’t require venture capital or a ton of fundraising work!)
I'm not sure what to do next!
It can be hard to prioritize your task list when launching a product. Wherever you are in the process, it's always helpful to have a conversation about what your next step(s) should be so that you keep your project moving along swiftly!
Plus any other questions you have about product development, sourcing, production, quality control, testing, shipping, fulfillment, pricing, funding and more!
FREQUENTLY ASKED QUESTIONS
I can’t decide which package is best for me. Can you help?
You can book a 10 minute info call to learn more about which package is best for your project here.
Will I be working directly with Liz?
Yes, Liz will be your expert guide as you launch your product. You can read about her background here. Depending on your package, you may also work with other team members on project management, research, and other tasks.
How does support work?
Support is on-demand. That means that whenever you have a question, problem, or are unsure of the next thing you should be doing, you reach out for help. With a Launch Package you'll receive your own scheduling link for phone calls as well as a private messaging channel where you can submit questions, upload files for feedback etc. You'll typically receive an answer same day (often by live chat!), with a max response time of 3 business days.
How do you keep track of time?
We use software to track your time used down the second! All support hours are flexible, meaning that you can request assistance whenever you need it via phone or email, with no minimum time requirements. If it takes just a few minutes to get you the info you need, that’s all that comes off your package. You can inquire about time used at any point by emailing firstname.lastname@example.org.
What if I need to upgrade/downgrade/cancel my package?
You can cancel or change your package at any time. It’s common for your workflow to change from month to month, so the packages are designed to grow or contract, depending on your current needs.
Do you help with all product categories?
The packages are ideal for a wide range of consumer products including apparel and sewn goods, furniture and home decor, toys and children’s products, jewelry, and pet products. We don’t service the following categories: food, high-tech electronics, or heavy machinery.
Do you help with both domestic and overseas production?
Yes! We can help you decide the place to produce your particular product and create a strategy for sourcing manufacturers in the country you choose.
What if I need more time than the Pro plan allows?
You can purchase additional support hours at a discounted price.
"The best decision I ever made when starting my business was hiring Liz. She is such an asset to have on your team when navigating the manufacturing industry. Without her guidance, weekly check-ins, advice and coaching, I would still be dreaming about my business. She knows how to talk to vendors and factories, what questions to ask, and is always thinking ahead on what's next to keep things moving. Working with her to build my business has been invaluable and it gives me such peace of mind having her involved. I'm so grateful for the support of her and her team! "
— Ashley Brockard, Founder, Citrus & Sage
"As a new entrepreneur in a field I know nothing about, I felt so lost and exposed with my lack of knowledge in the apparel manufacturing industry. Liz and her team helped me so much, gave me a feeling of security that I was doing the right thing and gave me real, practical advice specific to what I'm doing. I have a very small budget and I so glad I invested in this! I think I would have quit had it not been for Liz’s guidance. She tells it like it is, but in a gentle, kind, professional way. She's prompt and quick to respond. A great resource, with lots of knowledge and connections. Highly recommend!"
— Natalie Origanti, Pants for Peanuts
"This service has been awesome! We spent 6 months trying to do a sourcing project on our own and we also spent a bunch of money on a consulting firm to help us do sourcing. Liz and her team outperformed both of those projects in 2-3 hours. It was really amazing. We will continue to use their help whenever we source something new."
— Josh Z, Co-Founder, Sudden Coffee
"As a solopreneur, Liz has been an incredible resource. When it comes to sourcing, production and manufacturing communication is key and there’s no one better than Liz. She is very efficient in her use of time but is also completely transparent throughout the entire process. I know where the money I’ve spent is being allocated and there are never surprises. Liz and her team have been like having my own production department: helping me throughout the development process and looking out for my best interest every step of the way."
— Elyse M, Founder/Designer, Elyse Maguire
"Liz's deep knowledge of manufacturing is invaluable for entrepreneurial makers! She knows her stuff and equally important, she knows how to make it understandable for others."
— Cyndie S. // Founder, The Collective of Us
"At the beginning stages of our product development, we found ourselves with many questions and many problems to solve. Liz helped us move step-by-step to get our product built and ready to be manufactured. She did an amazing job of listening closely to the details about our product and she helped us think through each layer and each piece, and provided an amazing amount of insight and direction for the challenges that we brought to her. We’re extremely grateful that we had a chance to work with her and her team!"
— Adam L, Co-Founder, Badass Backpacks
"Every decision counts when you’re a new company building a product. Liz’s talent was evident from our first phone call, and allows your business to piece together a high quality, compelling picture. Her advice on the potential benefits or weaknesses of each decision provides client comfort. If you’re a new entrepreneur, this type of support will give you a leg up and bring smoother roads ahead!"
— Myles O, Shoe Entrepreneur
"As a first time entrepreneur, this service was exactly what I needed. Once we devised a roadmap from idea to production, Liz and her team helped keep me on track on a weekly basis. More importantly, I had a sounding board for any advice I needed or any problem I encountered. I couldn't have asked for a better partnership."
— Preeti N, Founder, Preeti Maternity
"I can not speak highly enough about hiring Liz as a guide The knowledge and guidance she has given me has not only connected me with great factories but has also given me the tools to confidently move forward as I grow into larger production. For me, some of the most valuable aspects of working with Liz has been learning how to vet factories, knowing the right questions to ask, and the steps to take to eliminate any surprises and ensure you're getting the exact product that you're expecting and investing in. As someone who knew what I wanted but was completely foreign to the manufacturing process Liz held my hand through each step and I could not be happier with where I am. Her guidance and support has been immeasurable, worth every penny and more."
— Ryann S, Founder, Charlie Rowan Designs
"I love being able to check in any time I have an issue with my business. Liz is a brilliant sounding board and her advice has been priceless. She has a rare sense sense of sound business and marketing judgement, matched by great intuition. She is the ultimate professional with a network worth its weight in gold... not to mention a pure joy to work with!"
— Lynn T, Founder, Kudoz Belts
"I was totally lost until I met Liz. Her patience and enthusiasm for my project immediately put me at ease! Her deep knowledge of what I needed to do and her teaching me the steps to get there have been fantastic. I have three factories to choose from already! Finally, I just want to say that I don’t think there has been even one time that I haven’t heard back from Liz within 24 hours — even on weekends (shame on her!)."
— Mary S, Medical Apparel Entrepreneur
"With Liz’s help I found a factory and got the information and confidence I needed throughout the vetting and negotiating process to assure it was the right home for my business."
— Colin H, Founder, Blue Grit
"I am thrilled to be on my entrepreneurial journey with Liz. She and her team are efficient, creative, resourceful, organized and you keep our plan moving forward. I would highly recommend her to anyone starting a product-based business."
— Cary H, Founder, LotsaBravePeople